Meet Charmé Botha (Me)

Smiling woman with long wavy blonde hair indoors under wooden beams.

My Professional Background

My journey began with a Bachelor’s degree in Psychology & Tourism Management, where I honed my understanding of human behaviour, marketing strategies, and event management. This academic background has been instrumental in shaping my approach, whether I’m crafting intuitive user experiences, building brand narratives, or executing marketing campaigns that truly connect with audiences. I was also elected to be on the Tourism committee as the Marketing and Publications member where I designed posters, ran the social media account and organised marketing materials alongside NWU TREES.

Over the years, I’ve worked across diverse industries, from B2B SaaS marketing— where I leveraged LinkedIn for brand visibility, oversaw sponsorships, and managed high-impact campaigns—to event planning and content creation and now my current role as a Digital Marketing Specialist & Designer at Modul University Vienna. In this B2C-focused environment, I work across SEO, GEO, website management, branding, and user experience to create cohesive, customer-centric digital journeys.

This role has strengthened my ability to blend creative design with data-driven marketing, ensuring that every touchpoint is both visually compelling and performance-focused.

At my core, I believe in the power of storytelling, not just through words but through design, where every brand element speaks with intention and purpose.